Fitness enthusiasts understand that sports apparel is not just a name to define what you wear during sports or exercise. Rather, it defines comfort, quality and style of the outfit. And, these are the factors that keep you motivated to work out for long hours. Also, it saves you a lot of money in buying new outfits every now and then not to mention the ability to protect you from injuries. For these enthusiasts, companies such as Fabletics mean something.
Fabletics is a relatively young company that came into the industry in the year 2013. The company is owned by Kate Hudson, Adam Goldenberg and Don Ressler, all who are active in the day to day operations of the company. The company, in the year 2016, recorded a revenue excess of $250 million. Considering the low barriers to entry and the fact that prominent brands such as Amazon dominate the market. This is such a huge deal. Companies like Amazon are even beginning to feel threatened. But, for those that are still struggling in the industry and are wondering what they could do in order to increase their revenues, here are a few things that could be learnt from Fabletics.
Online stores are known to be cheaper than physical store. This is perhaps because they do not have many costs. Therefore, you will notice that more consumers like to buy online. So, they will go to offline store just to window shop and fit items. Then, they will go purchase the same items from online stores, which are cheaper. Fabletics realized this and started with online stores only. However, with time they have opened offline stores, for those customers who don’t trust their credit card information online.
Investing in advertising is the best thing that you can do for your business. Fabletics utilizes very practical advertisements. Kate Hudson is their main model and given the style and quality of their outfits, it is not hard to imagine that Hudson rocks these wears to the gym or for her yoga routine. Fabletics has invested a lot of money for both offline and digital marketing, improving brand awareness and increasing sales.
Fabletics has been a big hit because of the value of their products. Their two or three piece outfits go for about $49 to $110. Considering the high quality of these products, many find their outfits irresistible.